MR full form in the medical term or pharmaceutical industry is Medical Representative. A representative for a pharmaceutical company is someone who works on the ground level to represent a pharmaceutical company’s product and generate business for them. Consider a medical representative as a link between pharmaceutical companies and healthcare professionals. MR works by going to the medical shops and to the doctors’ offices physically and presenting them with products that can be a perfect fit for their customers or patients.
MR’s Roles and Responsibilities
There are multiple roles and things a medical representative needs to follow:
Pharma companies first build their promotion strategy for the end product before even manufacturing the product on a large scale. And a medical representative needs to follow and work on that strategy.
Before all the ground-level work, an MR needs to understand and study the product thoroughly to present it perfectly to the healthcare professionals.
Generating sales or business for pharmaceutical companies is the main role of an MR.
MR not only represents the product but also sends samples to the professionals and medical owners.
Taking personal feedback and requests from the doctors is also an important role for an MR.
Keeping in touch with resellers and wholesalers is another job of an MR.
